Fruitful Yield Rebrand
Logo, Branding & Identity, Publication, Packaging.
The primary goal throughout the rebrand process of Fruitful Yield was to create a revitalized, simplified brand that is concise, contemporary and better exemplifies the company's core values and personality. The resulting visual identity is peaceful yet energetic. It conveys honesty and openness while feeling light, fresh and unpretentious.
An online shopping platform was also designed with a new site and an app for greater ease of use and access.
A comprehensive and flexible branding manual contains all the guidelines on how the Fruitful Yield identity should be executed.
